Hedera's (HBAR) Price Plummets to $0.10 Despite McLaren F1 Partnership

Hedera’s (HBAR) Price Plummets to $0.10 Despite McLaren F1 Partnership

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Written by Peter

January 24, 2026

Hedera’s Price Decline Amid Market Challenges

Summary: Hedera (HBAR) has experienced a significant drop in value, hitting the $0.10 mark despite securing a high-profile partnership with McLaren F1. This downturn reflects broader struggles within the cryptocurrency market.

Market Pressures and Price Volatility

On Friday, Hedera’s price declined sharply, with intraday lows nearing the $0.10 threshold. This decline follows a notable drop that occurred on January 19, from which HBAR had managed a slight recovery to around $0.115. Yet, persistent selling pressure within the broader risk asset market has overshadowed this potential rebound.

Amid difficulties, Bitcoin has also struggled to maintain its footing, dipping below $90,000 as macroeconomic and geopolitical challenges have prompted a wave of profit-taking among investors. Currently, Bitcoin sits around the $89,230 mark after reaching lows of $87,700.

Impact of Partnership with McLaren Racing

Even as HBAR grapples with these challenges, the recent announcement of a multi-year partnership with McLaren Racing has not alleviated the downward trajectory. This partnership, branding Hedera as an official partner of the McLaren F1 team, was anticipated to bolster HBAR’s market presence.

“Partnering with one of the world’s most recognized sports brands is a significant milestone for Hedera. It provides us the chance to showcase what Web3 can look like when built on a trusted network, enhancing experiences that fans genuinely seek,” Charles Adkins, CEO of HBAR, Inc., stated.

Other cryptocurrency companies, like Coinbase and Crypto.com, have previously engaged in significant sponsorship agreements, and Hedera hopes to leverage this association for strategic growth.

Technical Outlook for HBAR

The technical indicators for HBAR reveal a marked bearish trend. Currently, the altcoin struggles below key moving averages, reflecting a continued downtrend since reaching $0.35 in January. Following a breach of the $0.12 support earlier this month, HBAR now trades around $0.10, with oscillators indicating a downward movement.

Hedera Price Chart
Hedera Price Chart by TradingView

If buyers fail to reclaim the $0.11 level, losses could accelerate toward the October lows of approximately $0.0976. The current market capitalization of Hedera is around $4.65 billion, marking a 65% decline from July peaks, exacerbated by a 16% decrease in total locked value over the past week.

Traders in HBAR futures are increasingly shorting, anticipating sustained pressures with lack of ETF inflows. Analysts caution that although a rebound to $0.16 could be possible, prevailing signals favor either consolidation or further correction unless Bitcoin stabilizes. Presently, BTC faces downward pressure, as investors pivot to gold.

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